Behind the Scenes: Designing Our Valentine’s Collection

Valentine’s Day in the Pacific Northwest arrives every year with a familiar palette—crimson, blush, white—and yet, in our Portland, Oregon studio, the design process begins somewhere quieter. Long before a single rose is conditioned or a vase is filled to make our “Romance, Held” arrangement, our Valentine’s Day flower collection starts as a feeling: a season of longing softened by light; intimacy without excess; romance without performance; and beauty shaped in a love language of form and movement, not clichés.

Winter lingers in Portland. The skies soften to pewter, gardens rest, and the pace slows. That seasonality informs how we design Valentine’s flowers. Rather than leaning into spectacle, we create arrangements that feel intentional, emotionally resonant, and deeply artistic—human pieces meant to live in a space, not dominate it.

Moodboards as Conversation

Each collection begins with moodboards spread across the studio table: torn pages, fabric swatches, botanical sketches, color chips softened by study and repetition. These boards are not rigid blueprints but conversations—between season and sentiment, between classic romance and contemporary restraint. We always want to get it right each year, to reflect the changes in our own design understanding.

For this year’s Valentine’s designs, we explored layered color stories that move beyond the expected. Velvety reds against muted golds. Whisper-pink florals paired with unexpected foliage in silvery or plum-toned hues. Rather than relying solely on traditional Valentine’s palettes, we worked with variation and contrasts that feel more nuanced—romantic and expressive, but also grounded, elegant, and a little surprising. Out of this, we’ve created a number of floral arrangements whose color schemes do not fit the basic, traditional patterns of expectation.

Portland clients often seek flowers that feel elevated and stylishly unique. Our Valentine’s arrangements reflect that sensibility: sculptural rather than symmetrical, romantic without being predictable, layered rather than loud.

Movement over Monument

Luxury floristry is not defined by size alone. It is defined by line, proportion, and movement—the artistry of creation.

As we shaped this collection intentionally, we focused on how each arrangement would unfold visually—how stems arc and lean, how negative space creates rhythm, how one bloom gestures toward another. Tulips that curve as they open. Sweet peas that trail gently through an arrangement. Roses placed to breathe rather than overwhelm.

Each design is built with its environment in mind: how it catches natural light, how it shifts over days, how it becomes part of daily life. This is craftsmanship rooted in patience. Nothing is rushed. Each stem is placed, adjusted, and considered.

There is a quiet choreography to this artistic work.

Sourcing with Care

Behind every Valentine’s arrangement is a network of growers and suppliers we trust deeply. We source premium blooms with an eye toward quality, longevity, and ethical practices, prioritizing seasonal and sustainable options whenever possible.

Choosing flowers for Valentine’s Day is a delicate balance. Demand is high, and we are selective—opting for fewer varieties of exceptional quality rather than overwhelming abundance. This allows us to honor each bloom for what it is, rather than treating flowers as interchangeable.

Craftsmanship as Love Language

The final arrangements bring together mood, movement, and material. Each piece is designed by hand in our Portland studio, with the understanding that it will mark a moment—romantic, celebratory, tender, or simply meaningful.

Flowers are not just gifts. They are gestures. They say what words often cannot. Designing our Valentine’s Day collection is our way of translating emotion into form—of offering something intentional in a fleeting season.

For those exploring our full Valentine’s Day flower collection, we invite you to view the designs as expressions rather than statements—crafted with care, meant to be felt.

In Portland, love often shows up softly. Our Valentine’s flowers do the same—thoughtful, expressive, and designed to be felt long after they are received.